Second Blancpain Boutique in Switzerland

Sep 03, 2008
Blancpain, one of the oldest watch brands in the world, is proud to invite all its fans and connoisseurs of exclusive Watchmaking to its new Boutique in Switzerland. This is already the second store of the brand in the country.

The new Boutique is located on the corner of Zurich's renowned Bahnhofstrasse and Paradeplatz. It represents a two-floor 100 square-meter store inviting its visitors to see the exclusive displays of the Blancpain watch collections.

Blancpain Boutiques in Switzerland are an embodiment of the philosophy of the Manufacture in Le Brassus, a village at the far end of the Lac de Joux. Visitors of the stores will be able to feel the same spirit that prevails in the workshops of Blancpain master-watchmakers.

The interior design of the new boutique has been created by a skilled cabinetmaker from the Vallee de Joux. It is inspired by the regional heritage and the Blancpain horological know-how accumulated during the past 270 years.

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