The Parmigiani Fleurier Company has built close links to the world of music. This relationship implies not just any music, but the best in jazz. In particular, this is jazz music performed in the most contemporary setting of the Montreux Jazz Festival. The year 2007 has marked the 41st edition of the exclusive event. Parmigiani Fleurier has been pleased to become the festival's official sponsor.
Sharing the Same Values
According to Jean-Marc Jacot, the owner of the brand and Director Watch-making Affairs at the Sandoz Family Foundation, popularity is one of the objectives of the brand. However, it does not imply being popular as being accessible to masses of customers.
Parmigiani watches are special for their exclusive nature. At the same time they are really friendly and deeply admired. The brand's priorities are the notions of innovation, authenticity, and verity. The Montreux Jazz Festival reflects the same values as cherished by the brand.
The Parmigiani Fleurier brand and the Montreux Jazz Festival have much in common. Montreux, directed by its energetic creator Claude Nobs, holds an absolutely unique program much appreciated for its high level and creative approach. The event presents authentic artists, revealing their talent to a large audience of people.
Unique and Creative Platform
Since the day of its foundation, the Montreux Jazz Festival has become internationally famous as one of the leading jazz festivals in the world. The event provides musicians with a unique and creative platform, winning many hearts due to its spirit of freedom and creativity. All the celebrated names in jazz, and not only jazz, have performed memorable sessions at the festival.
Parmigiani has been involved in the one-of-a-kind event mainly through participation and sponsorship of the renowned Montreux Workshops, called the 'Parmigiani Workshops'. These are special meeting places for the audience and the most famous jazz artists. As one example, the universally-famous blues performer BB King met with his fans at the 'Parmigiani Workshops' and shared some of his musical secrets.
The list of the artists who have left the stage with a Parmigiani timekeeping creation on the wrist features Jeff Beck, Al Jarreau, Chick Corea, George Benson, and Tori Amos.
Besides the mentioned above, Parmigiani Fleurier also opened a VIP bar behind the scenes specially for artists and invited guests. The brand displayed its watches in display cases in Claude Nobs' loge, and his famous chalet for special artists to spend the afternoon.
The Parmigiani Fleurier Company is going to maintain its partnership with the unique festival. Their union becomes even more significant as the festival is going international, having announced that a 'Montreux Jazz Festival' will be hold in Atlanta, Singapore, and Tokyo.