The one-hundred-year history of the Concord Company has been highlighted by a lot of remarkable events. In the past the Concord watches were presented by US Presidents as the official gift to Heads-of-State. In 1979 the company set a noteworthy record for developing the flattest analogue watch in the world. The timepiece called Delirium was just 1.98 mm thin.
The following year Concord broke its own record, having elaborated the Delirium IV, the watch that was reduced to under 1 mm. The Company holds this record till the present day.
Having reached its 100th anniversary, the Concord brand has formed a new team of professionals, worked out a repositioning strategy and introduced a daring new chronograph the precision of which is guaranteed by prestigious COSC-certification.
The new management team of the Concord Company is headed by President Vincent Perriard. During his remarkable career, Mr. Perriard gained experience while working for Audemars Piguet, Swatch Group and his own company 'Brand DNA'.
The Marketing Director, Stefan Feltgen, also worked for such prestigious watchmaking companies as Cartier and Jaeger-LeCoutre, and then Nestle. The backgrounds of the major team members provide them with great experience and innovative approach towards the sphere of watchmaking.
As Mr. Perriard put it, for him the chance to revive the Concord Company is an exciting adventure full of opportunities.Having successfully revived Ebel three years ago, Movado Group is determined to reposition Concord in its portfolio and revive the importance of the brand in the watchmaking industry.
The Concord Company has established its new international headquarters in Bienne. It is devoted to implementing a repositioning strategy.
The new Concord watch collection will be highlighted by the Concord C1 Chronograph, a COSC-certified chronograph. The novel timepiece is defined as an imposing, sophisticated and masculine timekeeping creation.
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