Deepika Padukone - New Face of Tissot

Dec 17, 2007
Actress Deepika Padukone, 'Face of a New Generation' in India, has been invited by Tissot to become the brand's Indian ambassador and the 'Face of Tissot' around the globe. The Tissot-Deepika Padukone partnership is to start in December following the worldwide launch of the Bollywood movie 'Om Shanti Om', with Deepika playing the leading role.

This is the first ever cooperation signed up between the Swiss watch brand and an Indian ambassador. It accentuates the importance that the company places on the dynamic market of India.

Deepika Padukone is one of the most popular actresses in India and an internationally famous model. Deepika, a multi-talented, hard working personality, is always open to new ideas. The characteristics of the young actress perfectly match the multi-facetted world of Tissot, the brand in continuous search of innovative ideas.

Deepika Padukone expresses her deep respect and admiration towards the Tissot Company proud of 154 years of watchmaking history. The brand is internationally acclaimed as the traditional Swiss watch brand. Tissot watches have already become highly demanded on the Indian market. The brand offers a wide range of high quality collections increasingly popular among discerning Indian customers. The collaboration between the Swiss watch brand and the Indian actress will further improve Tissot position in the country.

Deepika, with her good taste and love for everything beautiful, has been fascinated by the Tissot ladies' watch collection, having appreciated the timepieces in the collection as 'really the most appropriate feminine fashion accessories'.

Before her acting and modeling career, Deepika Padukone played badminton for India, having won state level tournaments in doubles and singles. She was also playing state level baseball and basketball. The actress is attracted by distinctive sports character of the Tissot watches based upon the leading technology and cutting-edge design.

Tissot, known as 'Innovators by Tradition', founded in 1853, has continuously maintained its pioneering and innovative spirit. Today the brand is a member of the Swatch Group, the largest watch producer and distributor in the world. The company has recently launched its limited edition MotoGP watch.

Since the day of its foundation, the company has been located in the Swiss watchmaking town of Le Locle, the Jura mountains. Tissot products are present in more than 150 countries around the world.

The Tissot Company, famous for its commitment to 'democratic luxury' has continuously developed high-tech products characterized by innovative materials and advanced functionality. It offers a wide range of high-quality watches available at an attractive price.

Tissot acts as official timekeeper and partner of NASCAR, MotoGP and the World Championships of fencing, cycling, and ice hockey. The brand is deeply committed to tradition, maintaining the values of supreme performance, precision and high standards.

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posted by: / Dec 17, 2007

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