ModeLabs Group, famous as an initiator of the 'Mobile On Demand' offer, will design, produce and distribute mobile phones under the TAG Heuer label. TAG Heuer-Modelabs Group agreement has marked the world-first cooperation between the field of luxury watch-making and the one of mobile phones.
Mobile phones to feature the TAG Heuer signature will be developed to reflect the supreme functional characteristics and advanced design of TAG Heuer watches. The brand's teams of designers and watch developers will join the project for a full period of three years.
Specialists of ModeLabs Group and TAG Heuer will work together on the research and development of a full range of luxury 'tailor-made' mobile phones, as well as related accessories.
According to Stephane Bohbot, ModeLabs Group CEO, the company wants to meet the expectations of the most prestigious brands relevant to the most exclusive fields, such as luxury watch-making.
TAG Heuer mobile phones will inherit from their timekeeping forerunners perfect finishing and brand-specific functions.
TAG Heuer is universally famous as the leading producer of top quality sports watches and chronographs and the fourth biggest luxury watch brand in the world.
The company has recently launched several innovative watch-making concepts. TAG Heuer Microtimer, Monaco Sixty Nine, Diamond Fiction and the celebrated Calibre S have become rightful winners of the prestigious Geneva Watchmaking Grand Prix. The latest timekeeping creations of the brand reflect its know-how and leadership as the producer of products based on avant-garde technologies.
TAG Heuer mobile phones will continue to express the brand's DNA, a unique union of technology and design. In 2002 the company has successfully launched its Avant-Garde Eyewear, having become a world leader in high-end eyewear. TAG Heuer has once again confirmed its reputation of a global brand offering contemporary, technological and timeless products.
ModeLabs Group represents a customized design manufacturer (CDM) that produces mobile phones incorporating new generation technology. The company designs, develops and distributes mobile phone accessories, handsets, and services for mobile phones operators, distributors and mass market brands.
ModeLabs Group products are developed according to the company's marketing expertise, cutting edge technological know how and flexibility. The company knows how to meet the increasing demand for segmentation in the Telecom market by providing mass market brands, operators/MVNO or distributors with the opportunity to develop their own range of mobile phones, accessories and services.
The first TAG Heuer mobile phone is scheduled to be launched in the second half of 2008.