Charlize Theron Stars for Breil Milano

Oct 25, 2007
Italian luxury brand Breil Milano has invited Charlize Theron, Hollywood beauty icon, to become its new watch ambassadress. The Italian brand has already initiated its fall ad campaign, having revealed photos of the Oscar-winning actress with cascading blond curls, wearing an elegant black cocktail dress.

The seductive images were shot in Los Angeles in July and first displayed in Italy on October, 7. The new Breil Milano ad campaign will be also presented in the United States, United Kingdom, Germany, France, Spain, Portugal, and Holland. According to Binda Group, the brand's Milan-headquartered parent company, the estimated budget worldwide for the current year makes up about 21.4 million dollars.

It is obvious Charlize Theron is the best ambassadress any luxury brand may dream of. The actress' natural beauty is subtly mixed with such attractive personal features as elegance and simplicity, sensuality and sophistication, determination and down-to-earth attitude. The beautiful lady personifies a new type of woman, a 'modern-woman personality'. Charlize Theron is an ideal embodiment of the new Breil Milano mantra - Touch, Feel, Breil. These three passionate words will be featured in all advertising of the brand.

The Italian luxury brand is absolutely sure that Charlize Theron, as its new worldwide muse, will greatly contribute to further international expansion of Breil Milano watch and jewelry collections. Within the ads, the lady will be wearing amazing Breil Milano Eden collection rings and necklaces and the Eros collection watches.

Having signed the multi-year contract with Breil Milano, Charlize Theron will be invited to star in all advertisements of the brand, including spots on TV and cinema, press and outdoor ads to be introduced in future in all the countries where the Italian brand is marketed.

For Charlize Theron the partnership with Breil Milano is not her first experience in jewelry-industry modeling. The actress previously appeared in ads for Swiss watchmaker Raymond Weil. However, the brand sued the actress for breach of contract after she was photographed for a competing watchmaking brand.

Breil Milano, founded in 1906, boasts a well-established reputation of the leading watch and jewelry manufacturer in Italy. The brand is present in more than 40 countries around the world, having opened 20 flag-stores and being distributed in more than 5000 retail stores.

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Ask a Question


posted by: matty / May 20, 2010 04:17 AM
can anyone tell me what model she is wearing in that ad?
posted by: T.B. / Mar 26, 2010 07:46 PM
beautiful......forget the watch
posted by: Elia / Oct 21, 2008 07:29 PM
Beautiful video indeed- Does anyone know which is the fantastic song we are listening?
Is it Mina???
posted by: Ken / Jul 07, 2008 01:56 PM
I bought a great Breil Milano chronograph watch in Italy, I didn't know it was available in the States. I'm really happy with it. I like its bold size and look, top quality. I wear my watch almost every day, it perfectly fits my lifestyle and I often get compliments on the watch. The build quality is supreme! This is one of the timepieces available at the price much lower than you would expect from a piece of such remarkable quality. I am surprised to see Charlize Theron wearing a Breil Milano watch, have never heard before she is the brand's ambassadress. Beautiful lady!
posted by: sue / Jan 08, 2008 12:19 AM
i'd like to know what style number is the actual watch Charlize is wearing the print ad???? Black band rounded square border..........
posted by: Mike / Nov 07, 2007 03:10 PM
I'd choose for Charlize Theron a more elegant and feminine watch! Some gentle diamond-paved model would look great on the beauty's wrist. I've never heard about the Breil Milano brand before. Is it popular in Italy?
posted by: Windy / Nov 06, 2007 10:46 AM
I fell in love with Charlize Theron when I first saw her in Sweet November with Keanu Reeves. She makes people fall in love with her not only due to her natural beauty and charm but also her optimism, strong will and determination to move forward in her professional and personal life. Surely she is the best ambassadress any luxury brand may dream of!
posted by: Cristine / Oct 29, 2007 10:50 PM
Charlize Theron is gorgeous. She is the best.Thanks for the nice video.
posted by: Jillian / Oct 27, 2007 11:14 PM
Very nice and thanks for sharing this video.

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