Charlize Theron Stars for Breil Milano

Oct 25, 2007
Italian luxury brand Breil Milano has invited Charlize Theron, Hollywood beauty icon, to become its new watch ambassadress. The Italian brand has already initiated its fall ad campaign, having revealed photos of the Oscar-winning actress with cascading blond curls, wearing an elegant black cocktail dress.

The seductive images were shot in Los Angeles in July and first displayed in Italy on October, 7. The new Breil Milano ad campaign will be also presented in the United States, United Kingdom, Germany, France, Spain, Portugal, and Holland. According to Binda Group, the brand's Milan-headquartered parent company, the estimated budget worldwide for the current year makes up about 21.4 million dollars.

It is obvious Charlize Theron is the best ambassadress any luxury brand may dream of. The actress' natural beauty is subtly mixed with such attractive personal features as elegance and simplicity, sensuality and sophistication, determination and down-to-earth attitude. The beautiful lady personifies a new type of woman, a 'modern-woman personality'. Charlize Theron is an ideal embodiment of the new Breil Milano mantra - Touch, Feel, Breil. These three passionate words will be featured in all advertising of the brand.

The Italian luxury brand is absolutely sure that Charlize Theron, as its new worldwide muse, will greatly contribute to further international expansion of Breil Milano watch and jewelry collections. Within the ads, the lady will be wearing amazing Breil Milano Eden collection rings and necklaces and the Eros collection watches.

Having signed the multi-year contract with Breil Milano, Charlize Theron will be invited to star in all advertisements of the brand, including spots on TV and cinema, press and outdoor ads to be introduced in future in all the countries where the Italian brand is marketed.

For Charlize Theron the partnership with Breil Milano is not her first experience in jewelry-industry modeling. The actress previously appeared in ads for Swiss watchmaker Raymond Weil. However, the brand sued the actress for breach of contract after she was photographed for a competing watchmaking brand.

Breil Milano, founded in 1906, boasts a well-established reputation of the leading watch and jewelry manufacturer in Italy. The brand is present in more than 40 countries around the world, having opened 20 flag-stores and being distributed in more than 5000 retail stores.

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posted by: / Oct 25, 2007

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