Legendary Chevrolet to Match Your Wrist

Sep 26, 2007
What are your first associations with the Chevrolet brand? First things that most probably come into your head are truly American spirit and cool American cars. But the majority of us are unaware that Louis Chevrolet, the founder of the brand, had Swiss roots as he was born in La Chaux-de-Fonds in a family of a Swiss master watchmaker. From a very young age, Louis was overwhelmed by a great passion for watches and helped his father at the workbench.

For the first time in the history of the legendary brand, the link between Chevrolet and watchmaking is restored through launching the Louis Chevrolet watch brand. The brand has already created its first watch collection. Frontenac, the name of the collection, has been suggested by the name of the race car company founded by Louis Chevrolet. Among the timepiece you will discover automatic, manually-wound and quartz watch models.

The creators of the Louis Chevrolet watches have provided the pieces with the styling cues inspired by the Chevrolet founder and his cars. They try to apply the same materials as used in the car industry. Pearled appliques on the watches' dials will make you think of the metal forms sported on the old dashboards. The movements have also been decorated in the spirit of the famous car producer. The number '8,' Chevrolet's racing number, is found on the back.

Louis Chevrolet watches are distinguished due to the unique design and are produced in very limited series. Some of the timepiece may be personalization according to the wishes of the customer. The Louis Chevrolet watch brand wants to maintain a flexible approach towards watch production to match the present-day needs of the market, still remaining devoted to the philosophy of the brand.

The Louis Chevrolet watches are manufactured in Courgenay, the Swiss Jura region. Meanwhile, a new building is being constructed in Porrentruy and the manufacture will be moving there by the end of 2007.

The timepieces are powered by ETA and Ronda movements. The range of mechanisms comprises one manual mechanical movement, four automatic mechanical movements, two quartz movements, including one chronograph big date and one GMT big date.

Louis Chevrolet distributes its distinctively styled timepieces in the traditional manner, through finding distributors in different parts of the world. The brand has planned to distribute its watches to about a dozen countries during the initial period, with America as a major target. At the present moment, the Louis Chevrolet watches are being distributed in Switzerland, Spain, and France.

Watches Channel

Ask a Question
posted by: peater / May 13, 2015 08:57 AM
They are available at J.B. Simpson Jewellers in London, Ontario, Canada.
posted by: liz / May 23, 2011 01:15 PM
I have a Louis Chevrolet Frontenac Edition limitee 001/500 second hand watch. It is about 3 years old and has a large 8 on the back of it. It has the box and booklets Can any one let me know how much it may be worth
posted by: carsanook / Aug 13, 2009 10:11 PM
Cool watch - is it available in Bangkok?

posted by: john castles / Apr 14, 2009 06:57 PM
my mum has a chevrolet watch which is solid gold. it has a square face and strap. is it worth anything apart from the gold value?
posted by: typokey625@yahoo.com / Jan 17, 2009 09:40 AM
I have found a watch with chevy logo. It has a black dial, with second hand. It is the type that hangs from a belt loop. In other words, it only has one strap. It has CHVW003 on the back, with the letters TMGM. An extended section where other strap would be holds the battery, and has a small dial on the face side. Anyone know anything about this watch? Thanx for any info. Bill
posted by: Joe Thomas / Jun 12, 2008 11:03 AM
My grandfather was on Team Frontenac in the Indy 500 of 1920. He finshed 8th, Louis Chevrolet finished 18th. I doubt anyone who buys one of these nice timepieces will ever realize what racing was like back then.
posted by: Ross / Feb 27, 2008 07:02 PM
Where do I purchase them in the USA, especially the South?
posted by: KEN / Dec 05, 2007 09:11 PM
posted by: Lisa / Dec 03, 2007 06:06 PM
How do I buy one of these watches?
posted by: Smart / Nov 08, 2007 06:45 PM
I'd choose a Chevrolet watch in the middle - with a brown dial and on a bracelet. A really masculine look!
posted by: Burcha / Oct 03, 2007 10:11 PM
To the best of my knowledge, Chevrolet Frotenac watch collection will be priced between 1,000 - 5,000 CHF( that is 850-4,250 US dollars), including automatic, hand wind and quartz models. Quite a reasonable price, I think, especially if to take into account the watches are launched in limited editions and are personalized according to customers' wishes.
posted by: Fransi / Sep 28, 2007 10:11 PM
How much does it cost?

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