Legendary Chevrolet to Match Your Wrist

Sep 26, 2007
What are your first associations with the Chevrolet brand? First things that most probably come into your head are truly American spirit and cool American cars. But the majority of us are unaware that Louis Chevrolet, the founder of the brand, had Swiss roots as he was born in La Chaux-de-Fonds in a family of a Swiss master watchmaker. From a very young age, Louis was overwhelmed by a great passion for watches and helped his father at the workbench.

For the first time in the history of the legendary brand, the link between Chevrolet and watchmaking is restored through launching the Louis Chevrolet watch brand. The brand has already created its first watch collection. Frontenac, the name of the collection, has been suggested by the name of the race car company founded by Louis Chevrolet. Among the timepiece you will discover automatic, manually-wound and quartz watch models.

The creators of the Louis Chevrolet watches have provided the pieces with the styling cues inspired by the Chevrolet founder and his cars. They try to apply the same materials as used in the car industry. Pearled appliques on the watches' dials will make you think of the metal forms sported on the old dashboards. The movements have also been decorated in the spirit of the famous car producer. The number '8,' Chevrolet's racing number, is found on the back.

Louis Chevrolet watches are distinguished due to the unique design and are produced in very limited series. Some of the timepiece may be personalization according to the wishes of the customer. The Louis Chevrolet watch brand wants to maintain a flexible approach towards watch production to match the present-day needs of the market, still remaining devoted to the philosophy of the brand.

The Louis Chevrolet watches are manufactured in Courgenay, the Swiss Jura region. Meanwhile, a new building is being constructed in Porrentruy and the manufacture will be moving there by the end of 2007.

The timepieces are powered by ETA and Ronda movements. The range of mechanisms comprises one manual mechanical movement, four automatic mechanical movements, two quartz movements, including one chronograph big date and one GMT big date.

Louis Chevrolet distributes its distinctively styled timepieces in the traditional manner, through finding distributors in different parts of the world. The brand has planned to distribute its watches to about a dozen countries during the initial period, with America as a major target. At the present moment, the Louis Chevrolet watches are being distributed in Switzerland, Spain, and France.

Watches Channel


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posted by: / Sep 26, 2007

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