Omega Displays its Record-Breakers at KaDeWe Exhibition

Jul 31, 2007

In 2007 the Omega Swiss Watchmaking Company celebrates two special anniversaries. On the occasion, Omega has opened the doors of its exhibition called '159 Years In The Making'. The exhibition is taking place from 12 July to 25 August at KaDeWe, one of most prestigious department stores in Berlin. The exhibition is partially devoted to KaDeWe's centenary celebrations. It also pays tribute to the 50th anniversary of the Omega Speedmaster Professional, the iconic chronograph of the brand that accompanied Neil Armstrong to the moon in 1969.

During a VIP cocktail party held on 11 July prior to the exhibition, four extremely rare limited edition Omega Speedmaster watches developed for the Jubilee year were sold at an Antiquorum charity auction, run by the major leading horological auctioneers in the world. The Speedmaster watches were numbered 57/57 for the red gold, yellow gold, and white gold models; and 57/1957 for the model crafted in stainless steel.

In the first half of the year Antiquorum held the prominent Omegamania auction, which set remarkable world records. One of the records was the highest price ever paid for an Omega watch at auction sale and for any simple automatic wristwatch. The price reached 413,700 Swiss francs (343, 405 dollars) for an Omega 1953 Platinum Constellation Grand Luxe. All three hundred lots presented at the Omegamania auction were acquired for three times their pre-auction estimates. Some of the watches were sold for ten times more. However, two original Omega Speedmaster watches beat all the records - they were sold for 30 times their pre-auction estimate.

An the KaDeWi exhibition Omega has displayed to the public ten of the Omegamania timepieces, with the Planet Ocean worn by Daniel Craig, new James Bond hero, in Casino Royale sold for 250, 250 Swiss francs (207, 883 dollars). The exhibits are presented together with estimated pre-sale prices as well as the record prices they were sold at Omegamania.

The 159 Years In the Making exhibition has been divided into four showcases according to four iconic Omega styles:
  • Omega Hour Vision: These timepieces represent the new uniquely styled watches from the De Ville collection. Every Omega Hour Vision is driven by the brand's technically advanced in-house mechanical movement. The mechanism is displayed through four sapphire glass apertures featured in the side of the watch's case and another in the back.
  • Omega Olympic Games: These are special pocket watches as well as other distinguished Olympic pieces, including the Omega Countdown Clock to Beijing 2008. Omega also displays a banner that lists all 25 Olympic Games, starting with Los Angeles in 1932 and including London 2012. Omega has served as the Official Timekeeper for all the 25 prominent events.
  • Exclusive Omega jewelry pieces: This sector of the exhibition displays the most beautiful ladies' watches from four of the brand's major lines: Seamaster, Constellation, De Ville and Speedmaster.
  • Omega Speedmaster family: In this part of the exhibition everyone interested is able to see the iconic watch family, including the Moonwatch itself. The timepiece is displayed on velcro strap and astronaut's glove - to provide the evidence as for how to wear it while striding on the moon.

Between the four Omega showcases, right in the center, all the exhibition visitors find a display devoted to Nivarox work, the Swatch Group company producing components for Omega watches and timekeepers of other watchmaking companies. The 12 most important components incorporated by a mechanical Omega movement are featured in the Nivarox showcase. Above the showcase there is a cylinder suspended from the ceiling with a projector highlighting the co-axial escapement of the new movement.

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posted by: / Jul 31, 2007

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