New Rado Ceramica - Time Precision, Perfection of the Moment

Sep 16, 2007
The Ceramica watch collection by Rado is based upon bold and innovative watchmaking spirit. The collection comprises watches fully produced from ceramics. The timepieces have been restyled by Jasper Morrison, the designer famous for his pure and functional approach towards design.

The Rado Ceramica collection sheds light on the brand's historically important black and gold watch models. The new timepieces to join the collection sport a sophisticated and contemporary color range. They have been developed in five tones, from white to pink gold, each tone paying tribute to decade of the Rado history.

Five differently colored Rado Ceramica Chronographs will be available in limited edition of ten pieces each. The creation of the timepieces has marked the first step in the successful collaboration between the brand and designer Jasper Morrison. The designer promises to introduce new packaging in Spring 2008 and a completely new Rado watch in 2009.

The Rado Ceramica Chronograph Limited Edition, characterized as technical and precise, reveals new dials and proportions. The three redesigned differently sized counters on the dial, reminding three subtle random comets, are crafted in gold, the same as other details on the dial. The date is positioned at 4 o'clock. The minute indexes accentuate the distinctively graphic character of the watch, forming a rounded square towards the corners.



The chronograph pushers, emerging from the case of the Rado Ceramica Chronograph, are smartly integrated into the profile of the timepiece. The golden crown designed to match each dial stands out in the most refined way. The legendary ceramic features an innovate development - matt and uniquely dense color. Due to this peculiarity, the designers created an amazing contrast to the gold's radiance and the black metalized crystal's brilliance.

The packaging of the freshly designed Rado Ceramica Chronograph Limited Edition collection, has also been designed by Jasper Morrison. It is characterized by the elegantly matching tones. The packaging is produced from black leather and features no visible stitching. The chemical symbol of the gold alloy used is heat-stamped on the top surface. The Rado watch is put in the box as if on a wrist.

Jasper Morrison calls himself a conceptual designer. He takes well-known shapes, which may seem banal, and redesigns them to give birth to something absolutely unforeseen. The designer's early work attracted attention of critics, followed by the invitation to hold a speech at a design conference in Milan. Instead of simply speaking, the designer staged a whole slide show of juxtaposed images. This served as the basis of his book 'A World Without Words', having aroused interest of Rolf Fehlbaum, Vitra's chairman.

Rolf Fehlbaum asked Morrison to design plywood chairs and tables for Vitra. Then, the designer created a chaise lounge and daybed for Cappellini, as well as a tram for the Hanover city. He joined efforts with English artist Damien Hirst on the restaurant Pharmacy.

Jasper Morrison's purely elegant designs have gained cult status in Germany. Having mainly concentrated upon practicality, comfort, and timeless shapes, at the age of 48 Morrison is a mature designer with a distinctive style of his own.

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posted by: / Sep 16, 2007

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