Girard-Perregaux - Flagship Store in New York

Apr 21, 2010
The top Swiss watchmaker Girard-Perregaux is about to inaugurate its flagship store in New York. The company’s first American boutique is located at number 701 Madison Avenue, which has already welcomed some of the world renowned watch brands.

The architecture of the opulent shopping venue artfully frames the fascinating watch universe. The impressive background for Girard-Perregaux watch collections has been created totally in line with the values this manufacture has promoted for over two centuries. The brand has achieved the marriage of up-to-date technology and superior craftsmanship. Its extraordinary watches have always demonstrated the watchmakers’ passion for detail and perfection.

Breathing vitality into this store is its interior. It has been designed by the Italian architect Ermanno Previdi, who followed the ideas offered by the company’s President Luigi Macaluso and his son Stefano, Vice President and a trained architect. The forms and materials, utilized by Ermanno Previdi created an atmosphere characteristic of Girard-Perregaux spirit. This understated environment has heartily received all of the brand’s collections, embracing Girard-Perregaux Haute Horlogerie watches and limited editions. The connoisseurs and watch enthusiasts are offered an exclusive opportunity to enjoy exceptional timepieces, such as the famous Tourbillon with three gold Bridges.

Girard-Perregaux continues its steady march of worldwide boutiques. The new store, which is the 8th to be established by the brand, successfully follows the steps of its predecessors, opened in Gstaad, Beijing, Shanghai, Hong Kong, Macau, Prague and Beirut.

Moreover, the inauguration of the Girard-Perregaux boutique emphasizes the importance of historic association with the United States. It all started in the 19th century, when the company made its appearance in the country in 1850. Of special note is the fact that it was the United States Patent Office that in 1884, granted Girard-Perregaux the patent for manufacturing of its now-legendary Tourbillon with three gold Bridges movement.

Look through a fine selection of Girard-Perregaux watches:





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posted by: / Apr 21, 2010

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