Welcome to Longines Flagship Store at Macau City of Dreams

Nov 05, 2009
On October 24, 2009, the Swiss watch brand Longines, founded more than 175 years ago, inaugurated its largest flagship boutique at Macau City of Dreams. Moreover, this top watchmaker arranged an exhibition themed around the 120th anniversary of its logo registration.

The important figures of Aaron Kwok, the ambassador for the brand, Mr Juan-Carlos Capelli, Longines International Head of Marketing, Mr Kevin Rollenhagen, Member of the Extended Management Committee of the Swatch Group, Mr David Charles, Managing Director of DFS Hong Kong Division and Mr Greg Hawkins, President of Macau City of Dreams hosted the opening ceremony of the brand’s store.

The Longines’ flagship boutique is designed according to the novel “elegant wave” concept: its well-lit interior looks warm, spacious, pure and classic.

The store, which sprawls out to cover about 1,100 square feet, is very inviting with its clean white walls, which exude freshness. The curved wall, meanwhile, provides an elegant seamless integration. The displays, lining the curved wall, instill the vital spirit into the boutique. Its lighting system is focused on the hallmarks of the brand’s watches, such as glistening of the diamonds, for example.

Vertical photographs, which run the length from the floor to the ceiling, present the Longines’ current advertising push. Perfectly selected color and materials serve to visually demarcate the Elegance / Watchmaking Tradition area and the Sport area.

The sturdiness and resilience of the Longines Sport line is emphasized by steel showcases with dark nabuka and black marble on the floor. On the other hand, it is lacquered wood, beige nabuka and marble flooring that accentuate the elegance and dazzling beauty of the Classic collection.

As Watches.InfoNIAC.com found out, after the ribbon cutting ceremony, Aaron Kwok went down to the lobby in the basement of Macau City of Dreams, which welcomed the exhibition devoted to Longines’ 120 anniversary of its logo registration. To officially open this very exhibition, Aaron Kwok and Mr Juan Carlos Capelli activated a huge Longines logo, represented by a winged hourglass.

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