Ferrari Engineered by Panerai: DNA of Two Iconic Brands

Jul 10, 2008
In March 2006, Panerai presented its Ferrari Engineered by Panerai watch collection developed in close collaboration with Ferrari. The timepieces from the collection are based on the successful blend of unique characteristics of both Italian brands that cherish the same values - well-maintained Italian tradition, supreme quality, technical perfection, and one-of-a-kind design. Having maintained the distinctive Panerai features, the watches feature design details inspired by the legendary Ferrari cars. The watches grab attention by the prancing horse and the Ferrari logo.

The timepieces from the Ferrari Engineered by Panerai watch collection are distinguished by the Panerai shape and design cues. Yet they strike by a completely new case developed exclusively for Ferrari.

The Panerai team did not want to simply slap a Ferrari logo on Panerai watches and couple them with colored straps. Having based the creative process on the Panerai experience and knowledge in watch-making, they designed new watches from scratch to come up with absolutely new timepieces. While developing the watches, the Panerai team cooperated with Jean Todt, chairman of Ferrari, and the Ferrari team asking them to approve their work or share their ideas as for what could be improved. Yet, according to Angelo Bonati, Panerai CEO, the Ferrari team provided the Panerai watchmakers with freedom to work and inspiration.

Ferrari highly appreciates their solid partnership with Panerai. According to Jean Todt, they carefully followed the process of watches' development, inspired by the idea that Ferrari people and Ferrari drivers would be wearing the unique watches from the Panerai collection.

The Ferrari collection offers two lines of watches. The first line called Grantourismo comprises timepieces that are sporty and at the same time elegant. The second line called Scuderia features more aggressively sports watches. The two Ferrari lines are available at the retail price in the range of 5,000 - 30,000 US dollars. Panerai has also developed limited edition watches, as an important part of the Panerai philosophy, including a GMT watch fitted with the P2002/02 Caliber, a Panerai in-house movement offering an 8-day power reserve. According to Angelo Bonati, Panerai intends to continue to create new interesting and innovative products exclusively for Ferrari.

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posted by: / Jul 10, 2008

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