TW Steel Creates Bold Emerson Fittipaldi Watch

Nov 08, 2010
TW Steel has created a one-of-a-kind timepiece to honor Emerson Fittipaldi, a true motor-racing legend and two-time Formula One World Champion.

The Formula One champion has cooperated with the brand on the design of the watch marking the 40th Anniversary of his, and Brazilís first Formula One victory. The introduction of the new watch coincided in time with the start of the Brazilian Grand Prix weekend in Sao Paulo on November 5th.

The new TW Steel Emerson Fittipaldi watch is available with two case sizes - a 45mm case and 48mm case. Both versions boast 100-meter water-resistance.

The new TW Steel watch is based on the famous TECH style collection, with the case sculptured in high-grade 316L steel and accommodating a Chrono movement measuring time to 1/20th of a second.

The celebrity watch demonstrates vibrant yellow accents inspired by Brazilís national flag. The Formula One championís name is presented in yellow on the tachymeter scale. The glance is also caught by vivid yellow hands and yellow pillars featured on the side of the case provided with black PVD-coating.

One more peculiarity of the design is the symbolic black and white chequered flag details on the dial and case-back. These elements also pay tribute to Emerson Fittipaldiís remarkable racing career, highlighted by 14 Formula One victories and 22 IndyCar victories. The case-back of the timepiece reveals the championís signature and title successes.

The new TW Steel watch is coupled with a silicon rubber strap.

TW Steel and Emerson Fittipaldi wanted the timepiece to be highly appealing to all customers, and not only to Emersonís fans and race lovers. The champion is greatly pleased with the design of the new TW Steel Emerson Fittipaldi watch, having expressed his pleasure on the opportunity to have worked on the design of the exceptional watch.

Emerson Fittipaldi became a global brand ambassador for TW Steel watches in March, having joined the Bahrain International Circuit devoted to the 60th anniversary of the Formula One World Championship.

TW Steel acts as the ĎOfficial Timing Partnerí to the Renault F1 Team for the period of 2010-2012. The list of brand ambassadors includes such international motor-racing celebrities as Dario Franchitti, David Coulthard and Lucas di Grassi.

Look through a fine selection of TW Steel watches:


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posted by: / Nov 08, 2010

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