
Moving from marketing to creation (he managed the design department at Ebel where he instilled new life into the haute joaillerie sector), Patrice Reynaud decided in his turn to create his own brand, under his own name. Fascinated by jewellery and its beauty and sparkle, he wanted to begin his new endeavour as a designer.
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Our strong results reflect the continued customer appeal of our diverse portfolio of brands, including the growing prominence of Ebel around the world, the introduction of our new Hugo Boss watch collection and the very successful launch and delivery of Series 800, a bold new sport collection from Movado," said President and CEO Efraim Grinberg.Source: nationaljeweler
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The Movado Group is run out of the US, but Ebel and Movado have factories in Switzerland. Fossil uses Japanese movements, primarily, yet Zodiac, one of the Fossil brands, is all Swiss.
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On the other hand, Ebel decided to break with the rules of geometric severity to the point of 'exploding' its limits. If Ebel has recently had problems, it is probably because, among other reasons, it has been one of those brands that has remained emblematic of the now outdated 'couture' chic of the previous decades.
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Therefore, Ebel refers to a particular interest in time-keepers set with diamonds and made of precious metals. According to the Villemont Group, in a word, it can be said the local customers are more interested in the aesthetics than in the mechanics.
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