Ebel and FC Bayern Munich - New Alliance

Feb 15, 2008
Ebel in the World of Sports
Ebel has officially announced its partnership with world-renowned FC Bayern Munich, the most victorious Munich-based Bundesliga club in Germany. The partnership is to start on July 1st, 2008 and run for the five years to follow. Ebel will act as Official Timing Partner for FC Bayern Munich and take care of all timekeeping aspects during home games.

The Architects of Time will provide the timing interface for fans within the Allianz Arena. The presence of Ebel will no doubt bring a fresh timekeeping sophistication to the Club, within the VIP and Business Club lounges in particular.

Ebel is naturally delighted with this new strategic alliance. Following the brand's first last-year alliance with Arsenal FC, another European leading football club, the partnership with FC Bayern Munich, an undeniable leader in the sport, marks an important stage in the brand's approach to the football world. The brand is also considering other possible partnerships with other major European clubs with an ambitious goal to develop a full-fledged Ebel family of prestigious football clubs.

Ebel and FC Bayern Munich and Arsenal FC share the common principles of excellence and hard work. Both football clubs boast of a genuine history, stretching back over a century. They enjoy international fame constantly improved by great players and maintain their positions at the very top of their respective championships.



Ebel Football-Dedicated Limited Edition Watches
To mark the remarkable union of watchmaking precision and sporting ethics, Ebel has worked on the creation of a one-of-a-kind timepiece dedicated to football. Watchmakers of the brand have devoted many long hours to the development of Calibre 245, an exclusive movement designed specifically for football.

The movement has been developed, assembled and tested in Ebel's La Chaux-de-Fonds workshops. It will allow the measurement of each half time of a match (Caliber's name '245' stands for 2 x 45 minutes), as well as indicate extra time.

Thanks to the oversized 45-minute counter, reading off elapsed time is absolutely legible with Ebel Caliber 245. The new movement will be incorporated by a new Ebel model to join the 1911 line. The timepiece will feature the insignia of each football club. It will be launched in limited editions around October 2008. Ebel has joined efforts with the Arsenal FC and FC Bayern Munich management in order to develop highly emblematic versions for each club.

Ebel Caliber 245 is an outstanding world premiere as it is the first proprietary movement ever developed to keep step with football match time. It will power a new Ebel avant-garde watch created according the quintessence of the values shared by the partners and the spirit of football.




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