An original free-download iPhone application, created by the horological company DeWitt, has marked a new era in the history of watchmaking. The manufacture, with its headquarters located in Geneva, happened to be the first watch brand in the world to develop such an innovative communication device.
The 30 million iPhone and iPod Touch users are offered a perfect opportunity to admire the eclectic and bold world of the Maison DeWitt. It is attainable through the aforementioned digital application, proposed for free download at App Store. The DeWitt application demonstrates watch collections of the brand in an interactive and extremely playful manner.
Embracing timepieces from every DeWitt line, the number of models presented totals to 25. Various interactive functions enable the user to admire the brand’s world: a simple click ensures showing the DeWitt watch collections, zooming in on one of the watches presented, as well as accessing the complete set of technical specifications, whereas the 3D function provides an opportunity to view the watch in detail.
The nearest sales point along with the best route to get there, are indicated by a “Store Locator” with built-in GPS function. The users are also welcome to immediately contact the representatives of the Maison DeWitt.
Another fine detail of the application is the “Movies” thumbnail, which affords iPhone users an opportunity to watch short films, produced by the brand on the most popular models within its lines.
As Watches.InfoNIAC.com found out, the DeWitt iPhone application is subject to regular update. This feature enables the company to keep informed both its clients and its personnel in all parts of the world, on its product development.
The release of this multifunctional application assures the brand’s entrance into the market, which experiences continuous development.