Chopard Supports World Wildlife Fund

May 17, 2010
On the occasion of its 150th birthday, the illustrious horological company Chopard has unveiled an enchanting collection of 150 jewel-set watches devoted to the animal realm. It emphasizes the importance of the brand’s another project aimed at protecting the magnificent tiger, whose population has considerably diminished and currently constitutes under 4,000 individuals. In order to help this predator to survive in its natural environment, Chopard has entered into a partnership with the World Wildlife Fund.

Supported by the watch brand, the World Wildlife Fund implements the Tiger Initiative Program, which is focused on doubling the wild tiger population by 2022. The World Wildlife Federation will carry out its work within the area of 13 countries, the natural habitat of the big cats. The Federation’s measures will be targeted against poaching, habitat encroachment, and the illicit trade in exotic animals. This organization also plans to hold negotiations with those, whose activity negatively affect the tiger population. Besides, it will join efforts with governments in order to repair the situation.

Chopard will also cooperate with the Responsible Jewellery Council, an organization, which key priority is to find best-practice business solutions within the industry. The field of their application ranges from the effects of raw materials on the environment to ethical and humanitarian issues. These activities fully transmit the watchmaker’s spirit and philosophy. Under the auspices of the Scheufele family, Chopard has also been actively involved in various campaigns focused on fighting against devastating diseases such as leukemia and HIV/AIDS.

Enjoy a fine selection of elegant Chopard watches:

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posted by: / May 17, 2010

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