Chopard is one of few jewelry and watch companies creating jewelry pieces and watches that become real classics. Such iconic Chopard collections as Happy Diamonds, Casmir, Pushkin, Ice Cube and Golden Diamonds are mega popular all around the world.
Chopard watches and jewelry pieces are highly demanded in the celebrity world, with Ornella Muti, Nadja Auermann, Isabelle Huppert and Laetitia Casta, Salma Hayek and Jerry Hall among many others.
Since the time the first Chopard workshop was founded and till the present day, Chopard watches and jewelry are distinguished by the combination of traditional craftsmanship and latest technologies. Chopard belongs to a very narrow circle of Swiss watch manufactures that are rightfully called 'Manufacture', with the real meaning of the word implying that the whole process of watch creation - from designing to developing precision watch mechanisms takes place under the same roof.
The company has been the Mille Miglia rally's sponsor since 1988, having always cherished the dream to combine love for cool cars and high speed with most reliable watch mechanisms. It launched a special watch collection dedicated to the legendary race.
The company's president Karl Friedrich Scheufele is a passionate car lover. No wonder, the Chopard Company patronages the most beautiful race in the world called Mille Miglia. It is remarkable that the company's president takes part in the race himself. The Chopard Company organized a unique rally - L.U.C. Chopard Classic Weekend Rally. The first rally where participated cars created till 1969 took place in 2003. The youngest rally's "participant" became Mercedes 190 SL (1961) but the oldest one was Auburn Speedster Boattail (1929).
In spring 2004 the L.U.C. Chopard Classic Weekend Rally was organized for the second time. There participated vintage cars from around the world. In one of the rallies together with Karl Friedrich Scheufele there participated famous racer Jacky Ickx, one of the most outstanding sportsmen in the history of motor sports. In 2005 the L.U.C. Chopard Weekend Classic Rally was held for the third time. As for the main prize, the winners receive a prestigious and beautiful watch from Chopard.
The Chopard Company holds fine reputation as the producer of high quality watches that enjoy world recognition due to their exclusive design, elegance and reliability. The same characteristics are applied to prestigious cars. The "meeting" of two worlds - the world of prestigious watches and the world of prestigious cars - is a great event. The L.U.C. Chopard Weekend Classic Rally is a real competition of pilots and cars with real winners and losers.