Bulgari

The unique Papillon Chronograph, originally unveiled by Daniel Roth in 2008, is back, now as a part of the Bulgari Daniel Roth collection.

The Bulgari Papillon Chronograph watch has maintained a one-of-a-kind approach to short-time measurement of its predecessor. The central part of the dial demonstrates the minutes read off via an innovative mechanical device found on a bearing disc. The disc makes a full 360-degree rotation in two hours. It has two independent pivoting lozenge hands in turn gliding across a 180-degree segment with a graduated scale from 00 to 60 minutes.

The first hand is found on the semi-circular segment. Its tip is pointing to the minutes. The second hand stays retracted almost throughout the disc rotation. When the first hand gets to the 55th minute on the display segment, the second hand extends through a gradual quarter-turn to be positioned parallel to the first hand on the 00 minute indication. The moment the minutes restart from zero, the first hand progressively retracts and stays in such position for the 55 minutes to come.
 read more

At Baselworld 2009, Bulgari is to introduce new luxurious timepieces united by exquisite craftsmanship, original design details and technical excellence.

The new Bulgari watches are relevant to three major lines of the brand - Bulgari Bulgari, Assioma and Sotirio Bulgari.

The Moon Phase watch for women is a true highlight, featuring an exclusive mother-of-pearl dial.

The classic Assioma watches feature a few changes in the design. The most noteworthy piece is a new women’s watch with 18K pink gold case presented on a technological satin strap.

The aesthetically and technically sophisticated Sotirio watch for men lacks the Bulgari logo for the first time.

The new "Bulgari Bulgari" Moon Phase watch is a beautiful watch created for ladies who adore elegant accessories with irresistible feminine appeal. read more

Bulgari has proudly unveiled its incredible Diagono X-Pro watch. Designed for action, this sportive model represents a delightful blend of technical sophistication, innovative solutions, multiple functions and contemporary materials.

The new Bulgari watch has adopted a 45 mm case, composed of 104 individual parts. It is crafted from a successful combination of steel, grade 5 titanium and rubber.

The middle part of the case is rendered in DLC-treated steel. The coating mentioned ensures that the case is extremely well protected against potential scratches.

The new timepiece is constructed around caliber BVL 312 built on a Valjoux 7750 base and customized for Bulgari by La Joux-Perret manufacture with an additional GMT module.  read more

The starting point in terms of design for both watches and jewelry, manufactured by the Bulgari brand, was a serpentine scale motif. Thus, the horological company decided to use this time-tested technique again.

Bulgari is proud to present its new line of “scaled” pieces, the Serpenti collection, which comprises numerous watch interpretations. The watch comes with a bangle, which “winds” around a lady’s wrist. The design of the timepiece is a perfect mixture of many styles: each of them created by means of employing a different material or an embellishment.

The Serpenti watches demonstrate diamonds, pink coral, jade, as well as onyx. The bracelet is manufactured from precious metals, with 18k white and rose gold on the list.

The end of the bracelet exposes the watch part, which is represented in the form of a snake’s head. The face resembles an arrow head in its shape, while diamond-paved hour markers coordinate well with the stubby dauphine hands.

The Serpenti line is regarded as a jewelry collection rather than that of timepieces. It is distinguished by a relatively complex style of design that hearkens back to 1980s.

At the same time the Bulgari watch is extremely graceful in its design, suggestive of the times when Bulgari was making its first steps in the watchmaking industry.

 read more

The Bulgari watchmakers have opted for top-quality highly resistant materials for 42-mm-in-diameter cases - they are crafted in steel or gold. The Bulgari Diagono Professional watches incorporate exclusive mechanical movements crowned by the prestigious COSC-certification, a guarantee of utmost precision, as the movements were subjected to the strictest tests that lasted for more than 15 days, with movements tested at various temperatures and positions. read more

At Baselworld 2010, watch connoisseurs were pleased to witness the appearance of a new Bulgari Daniel Roth technically and aesthetically sophisticated timepiece - the Tourbillon Chrono Rattrapante.

The heart of the new Bulgari Daniel Roth watch is a mechanical hand-wound movement - Calibre DR 8300. The rose gold double-ellipse case accommodates the complicated mechanism beating at the rate of 21,600 vibrations per hour and providing a 48-hour power reserve.

The split-second chronograph function provided by the movement is shown by two seconds hands in the center: the traditional chronograph hand and the superimposed split-second hand. When you switch on the chronograph push-button, the two hands start moving at once - they are ideally synchronized. read more

The Tourbillon Lumiere is an undeniable highlight of the 2010 Bvlgari Collection Daniel Roth watch collection. The watch catches the eye by its bewitching design. The timepiece, unveiled at Baselworld 2010, brings together the skeletonized movement and the tourbillon escapement, two top achievements in the watchmaking industry. The watch represents a clever blend of minimalism, ultimate elegance and horological sophistication.

The new Bulgari Daniel Roth watch demonstrates a double-ellipse case, rendered in 18-karat rose gold. It measures 44mm in diameter. On its front side the case is armed with a synthetic sapphire crystal, which provides a stunning vision of the transparent movement. The latter is equipped with hand-engraved bridges and a main plate, manufactured from brown gold. The open-worked dial proudly exposes the keyless winding, mainspring barrel and going train.

The most striking thing about the new Bulgari watch is the complex one-minute tourbillon. Composed of 82 diminutive elements, this device boggles the demanding public’s imagination with its seeming suspension right in the “mid-air”. read more

The Bulgari Diagono watch collection has been enlarged with a new timepiece boasting one of the most prestigious watchmaking complications - tourbillon.

The case of the Bulgari Diagono Tourbillon watch is crafted from platinum, perfectly reflecting the noble character of the timepiece, and measures 42mm in diameter.

The black sunburst guilloche dial shows off a contrasting metallic minute sector. Following the steps of all other models entering the Diagono collection, the Diagono Tourbillon features the signature "Bulgari-Bulgari" engraved bezel and the winding crown provided with protective shoulders.

The case back of the Bulgari watch has a sapphire crystal window that reveals a manually wound movement inside - the BVL 200 Caliber. The movement comprises 200 individual components and 20 jewels. The BVL 200 features a tourbillon revolving on its axis once per minute. It bears a balance wheel beating at 28,800 vibrations per hour. The movement offers an advantage of a 64-hour power reserve. The bridges and other components are embellished with a variety of decorative details - Cotes de Geneve, guilloche, and satine soleil. The dial allows watch connoisseurs to admire the steel bridge bearing the tourbillon with its finely chamfered edges, and meticulously polished screws.

The watch is 50-meter water resistant.

The Bulgari Diagono Tourbillon is secured to the wrist on a black alligator leather strap fitted with a platinum folding clasp.


Look through a fine selection of Bulgari watches:


 read more

On September 30th 2008, Bulgari was proud to open the doors of its new Paris flagship store.

The new Bulgari store is located at the corner of Rue Frangois 1er and Avenue George V, having become the fourth location in Paris after the boutiques on Avenue Montaigne and Place Vendome at number 10 and 25. This is the largest Bulgari store in Europe – it occupies 1.500 square meters of retail space on two levels.

The Bulgari store makes one think of the volumes and architecture of ancient palaces, having maintained all of the brand’s codes. It is based on a new architectural concept of the ‘twin store,’ offering two separate entrances for two worlds, mingling inside due to the original use of materials and soft colors.

Customers, facing Rue François 1er, will discover a full range of jewelry and watches, while glass display cases on the Avenue George V side unveil the latest Bulgari accessories collections created for men and women. An entrance found in the centre of the ‘rotunda’ serves as a link between the two worlds.


 read more

In February 2010, Bulgari is launching its new “Eccentric Charisma” campaign, a vivid expression of the brand’s spirit and values and a lifestyle created by Bulgari over time through creative and innovative approach.

Julianne Moore stars in the new Bulgari campaign. The actress, who easily wins the heart due to her timeless charisma, will represent the elegant style and bright personality of the Bulgari woman.

Having starred in 48 movies and with 4 Oscar nominations to her credit, Julianne Moore is famous for her incredible magnetism, being a true connoisseur of elegant beauty. Her fascinating world is built from her experiences, travels, encounters, and her remarkable talent to discover beauty where no one can.
 read more

Within the framework of its 125th anniversary celebration, Bulgari introduced a special photography installation at Beijing’s Today Art Museum.

More than 400 local and international VIPs visited the event, aimed at supporting the brand’s Save the Children “Rewrite the Future” campaign, which happens to be the largest international organization, children’s rights.

To celebrate the occasion, the Bulgari company unveiled its exceptional limited series line, consisting of couture precious stones and seven luxury timepieces to be put up for an auction in New York on December 8. Undertaking its world exhibition tour, the line will appear for viewing session in China.

The total estimated value of the line constitutes about 3 million Euros and all funds realized from the sale will go to the Save the Children organization.

Both Francesco Trapani, CEO of the Bulgari Group, and Zhao Zhonghua, head of the Save the Children China program were present at the event, that occurred on July 10-th. The latter also brought together many high society representatives with a famous Italian photographer Fabrizio Ferri among them.

According to Trapani, there could not be a better way for the Bulgari Company to mark its 125-th anniversary, than to provide some people with a chance to improve their life in future. He also expressed his confidence that with the help of both Bulgari’s customers and Save the Children supporters, the company would attain its ambitious goal.

Produced especially for the occasion, the Bulgari STC silver jewels were also brought to the forefront on that very evening. The Save the Children Logo, etched inside the silver ring, pays homage to the company’s founder, Sotirio Bulgari, who began as a silversmith.

From February to December 31, the silver jewels will be available in all Bulgari’s sales points all over the world as well as on Bulgari’s e-commerce website, which is active in the USA. 20% of a piece price will go to the campaign.

The objective of this very campaign is to deliver quality education to 8 million children from countries, suffered in wars. The target, set by the company, is to obtain 10 million Euros by the end of 2009: 1 million Euros from this amount has already been transferred to the organization in advance.
 read more