Parmigiani Reveals Bugatti Atalante Fly-Back Chronograph Watch at SIHH 2010

Jan 25, 2010
Bugatti and Parmigiani, two brands united by successful cooperation since 2001, share artistic excellence and technical performance.

The cooperation of the brands started with the birth of the presently legendary Parmigiani Type 370 watch. Now, the Bugatti watch family is joined by a new bold member named the Atalante. The new timepiece is inspired by the Bugatti Atalante 57S Sport, one of the only private passenger cars dating back to the 1930s.

The Parmigiani Bugatti Atalante Fly-Back Chronograph watch boasts a sporty yet accessible character.

The new Parmigiani watch demonstrates a round case, 43 mm in diameter, crafted in 18K white or rose gold. The timepiece stands out due to the absolutely original case profile, dial and chronograph push-pieces, found on the left side of the case, reflecting the Bugatti spirit.

The profile of the watch’s case has been suggested by the world of car design. The bezel and the case-back are joined to form a satin-finished area that will make you think of the air intakes featured on the side wings of sports vehicles.

The chronograph push-pieces are found on the left, optimizing the use of its functions. This position of the push-pieces allows to press them with the thumb to start and stop the chronograph hand. It implies greater comfort and easier access during races.

The dial of the Atalante reflects by the design of a Bugatti radiator grille, greatly enhancing the sporty character of the watch. It allows to see some of the gears and the date disc. At 6 o'clock, you will notice the acronym "EB", a tribute to the official alliance of the two brands.

The openworked dial of the watch is either silver or ivoire. It is completed with rhodium-plated applique indexes and Delta-shaped hands provided with luminous coating. The dial is shielded by anti-reflective sapphire crystal.

The new Parmigiani watch is animated by the brand’s first automatic fly-back chronograph movement - the in-house Calibre PF 335. The movement is based on Parmigiani’s first in-house chronograph movement that now incorporated a chronograph fly-back mechanism. When the chronograph hand is moving, you simply have to press the push-piece to reset it instantly to zero and restart the chronograph at once.

The 68-jewel movement, with a balance frequency of 28,800 vibrations per hour, provides a 50-hour power reserve due to two series-coupled barrels. The movement boasts Cotes-de-Geneve decoration and chamfered bridges.

The Bugatti Atalante chronograph demonstrates the chronograph's 30-minute counter at 3 o'clock and small seconds at 9 o'clock, as well as two separate tachymeter displays. The tachymeter on the bezel allows to time high speed events, while the other featured on the 30-minute counter is meant to be used for timing slower events, such as walking or running. The calendar function is presented via a special window.

The timepiece, reviewed by, is 30-meter water-resistant. The precious version of the Parmigiani watch reveals the bezel set with 68 "brilliant" cut diamonds and the flange at 3 o'clock paved with 27 brilliant cut diamonds.

The Parmigiani Bugatti Atalante Fly-Back Chronograph watch is presented on a Hermes alligator leather strap fitted with a deployant safety clasp.

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posted by: / Jan 25, 2010

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