Breil Milano - New Sponsor of America's Cup

Feb 11, 2008
Binda Group, the Italian company owning watch brands Breil Milano, Wyler Geneve, and others, has announced Breil Milano to become the sponsor of Team Shosholoza, the South African challenger to join the upcoming 33rd edition of the America's Cup regatta.

The next edition of the sailing competition is set for 2009. The America's Cup regatta is rightfully considered to be the most famous and prestigious one in the sports field.

Breil Milano will act as a sponsor, official timekeeper and official supplier of Team Shosholoza, and display the brand's logo on the boom. The watch-making company will support the craft of the team's boat, and its dry-land facilities.

Breil Milano will also supply Team Shosholoza with a variety of products, among which there will be watches, jewels and sunglasses, entering the new "Team Shosholoza" collection, which will be available to the public in spring 2008.

The "Team Shosholoza" line will inherit the bright colors and graphics distinguishing the South African team, including a lively wave pattern suggested by traditional Ndbele, Zulu and Xhosa beadwork.

According to Binda Group Chief Executive Officer Marcello Binda, they are really proud to offer their support to Team Shosholoza.

The Breil-Milano-Team-Shosholoza cooperation venture has firmly united two 'teams' sharing the same values - true passion, commitment, and pride, as well as the courageous spirit to face up the big names in unchartered fields.

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posted by: / Feb 11, 2008

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