Welcome to New Antoine Preziuso Boutique in Dubai

May 04, 2010
Last February, after Geneva, Tokyo and Kiev, Antoine Preziuso inaugurated its fourth boutique in Dubai, within the area of the luxurious Wafi City Mall. The official inauguration of the boutique is scheduled for September, 2010.

The most sumptuous shopping venue in Dubai, Wafi City Mall heartily welcomes a multitude of acclaimed brands. This fascinating area immediately grabs the audience attention with its architecture encouraged by Ancient Egypt. Constructed in the shape of a pyramid, the building has giant sphinxes at its entrance. Inside, the visitors may enjoy a decor of statues of pharaohs, columns, reminiscent of Karnak, some sculpted with hieroglyphs and atrium window, made of multicolored stained glass.

The new boutique is more than just a simple sales point: it is a showcase for Antoine Preziuso luxury watches. Enhanced by a subtle play of glass and mirrors, it sprawls out to cover 25 square meters. For the area’s architecture and decoration to be in perfect harmony with the local culture, the highly-qualified designers used the following materials and decorative components: black marble tiles, contrasting with soberness of white walls, crystal chandeliers, furniture, distinguished by pure, sleek lines, as well as deep red of the carpets.

The exhibition windows demonstrate all Antoine Preziuso’s watch collections: limited series watches, which celebrate the union of conventional watchmaking art and unbridled creativity. They are joined by Laura Preziuso’s lines of animated jewelry.

In the course of the opening ceremony, Antoine Preziuso also unveiled its Tourbillon Monumental watch. It has been developed from a pocket watch movement, which hearkens back to 1928. It is housed in a case, which boasts 65 mm in diameter - the dimension incredible for the wristwatch! Thus, the watchmaker offers a worthy homage to Burj Khalifa, the largest tower in Dubai, which height constitutes 828 meters!

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posted by: / May 04, 2010

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