Boucheron

To commemorate Boucheron's founding in 1858, the celebrated jeweller of the Place Vendome and Richard Mille have united their talents to create a one-of-a-kind timepiece.Richard Mille, famous for his pioneering spirit, has managed to reinvent watchmaking with the use of innovative materials and technologies to come up with 21st-century horology. read more

The Boucheron Bestiary Tourbillon is a new stunning collection presented in two different variations and in a very limited edition of only 8 pieces. Each timepiece is handmade in white gold and features an animal crimped by hand by the master jewelers of the Maison Boucheron. The animal is smartly attached to the case, drawing attention to the technical jewel of the watch.

Your gaze will be also captured by a tourbillon with the mobile carriage that looks like a trellis with precious foliage growing, set with diamonds. The most amazing thing about this majestic construction is that nature, revealed in a bejeweled instant, is presented as though frozen in time before the butterfly created by the hour and minute hands is swallowed up by the guarding animal.

The watch incorporates a mechanical manually-wound caliber visible through the transparent bottom. At the center of the tourbillon you can see a balance. Moreover, the movement shows off bridges designed in the way that the picture of the animal sculpted in the round on the bezel, is reproduced as a silhouette on the metal.

The ticking to be heard from the heart of the watch gives a one-of-a-kind dimension to this wrist-worn shadow, as though breathing with life.
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Boucheron Ellipses Anniversaire watch collection reveals stylish and graceful, round and square timekeeping creations crafted in white or pink gold, united in strictly special editions.

The watches produce powerful visual effect due to rare differently-sized gems in a variety of blues or shades of yellow and orange. The diamonds and sapphires are set to create visual volume. Each series features its own original design. The galaxy of precious colored stones is springing from the golden dial to the case coupled with the pumiced shagreen straps.

The oval window opening into the case back allows to admire the atelier-made GP 4000 calibre and custom 150th-anniversary finishes.  read more

Massimo Macchi joined in January 2001 as Vice President of Gucci Group and General Manager of the Watch and Jewelry business for Boucheron. Prior to Gucci, Macchi was at Bulgari Group, firstly as Executive Vice President of Jewelry, Watches and Accessories Sales Division and, more recently, as Executive Vice President and Chief Executive of the Perfume Division. read more

Boucheron spokeswoman told Reuters its Web site would be officially launched Monday, but was already opened Thursday for select clients.

Boucheron chief executive Jean-Christophe Bedos said in an interview with Le Figaro newspaper, said he had no idea how many sales the site would generate, but expected it to increase traffic to its network of stores that are set to expand this year with the addition of outlets in Doha, Bahrain, Saint Petersburg, Macao, Shanghai, and Bordeaux read more