Bell & Ross

In 2007, the famous watchmaker Bell & Ross premiered its limited series Instruments. The timepieces represented Orange interpretations of the BR 01 and BR 03 92 and 94.

Following the steps of other limited edition BR watches, with the Phantoms, Reds, and Blues on the list, the BR 01-97 Orange watch celebrates the Orange dials, the story began with.

The zest of the timepiece is its dial, featuring hour markers being painted on, rather than applied, as it is the case with the regular interpretation of the BR-01 97.
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Guests of the Forbes Building in Manhattan's Greenwich Village will be offered a wonderful opportunity to discover a selection of Bell & Ross watches from the spectrum of the Swiss watch brand, with its headquarters located in Paris.

The well-lit exhibition windows of the Forbes Galleries lobby will expose twenty three Bell & Ross models, including pieces from the Vintage line, encouraged by 1940s, the multi-function Instrument BR01 and BR03 collections, as well as different professional watches for divers.

Every assemblage of Bell & Ross watch models is arrayed against a special background, which eloquently tells the audience what the respective collection has been suggested by.

Thus, the BR02 watches are accompanied by a backdrop, which reveals an image of a diver, exploring the sea kingdom. It accentuates the sport features of these models distinguished by supreme water-resistance. The timepieces in question offer the function of continuously rotating graduated bezels and a helium release valve, intended for diving at huge depths.

Reminiscent of 1940s, a photograph of three pilots, moving towards their planes, depicted over dashboard instruments and a tank, comes with a selection of Bell & Ross Vintage watches. The image created has rendered the exciting, yet dangerous decade that was considered to be a Golden Age for iconic timepiece design.

Every model, displayed in the showcase window, is a reflection of the Bell & Ross brand’s main target, which is manufacturing professional watches, distinguished by their exactitude, functionality, water-resistance and readability.
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The famous watch manufacture Bell & Ross was a financial supporter of Chefs & Champagne New York, the James Beard Foundation's annual summer gala that occurred in the Hamptons on July 25, 2009.

The Bell & Ross BRS White Ceramic Watch was the brand’s donation to the fundraiser’s Silent Auction. The honorable guests of the event were Alex von Bidder and Julian Niccolini, the owners of the famous Four Seasons Restaurant.
The company Bell & Ross has decided on its BRS White Ceramic Watch to be donated in the course of this event because of this model’s refinement and top-quality: these very features are in line with the Chefs & Champagne gala spirit.

Distinguished by its extremely low weight and gracefulness, this timepiece is an interpretation of Bell & Ross signature BR01 Professional Instrument watch. Sophisticated and luxurious, the BRS quartz watch will become indispensable for many men and women in their everyday life.

More than thirty chefs from New York, California and Las Vegas shared their knowledge and experience during the event, aimed at celebrating the culinary arts. Visitors were offered refined food and wines in the wonderful Wolffer Estate Vineyard. They also got an opportunity to communicate with the illustrious chefs.

Bell & Ross is a supporter of Chefs & Champagne and the James Beard Foundation, whose goal is celebrating, preserving and nurturing the culinary heritage of America. The foundation also renders financial aid to culinary students.
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Bell & Ross Instrument BR01 watch line has been joined by a new timepiece that provides the second time zone function.

The new Instrument BR 01-93 24h GMT represents a high-tech timekeeping companion for frequent travelers. The GMT function shows the time at two different locations simultaneously.

The matte black dial of the timepiece is characterized by great readability. The white hands on the dial show the time at the location whre the watch’s wearer finds himself at the moment, while the orange hand on the 24-hour inner bezel displays the time in the country where he lives. The date function is presented via a small window positioned between 4 and 5 o'clock. read more

Bell & Ross, a manufacturer of sports timepieces, unveiled its latest BR 01 watches distinguished by their strong "tacticool" aura.

Expressively named Commando, these interpretations accentuate stealth and zero light reflectivity via the blend of a grey powder coating on BR stainless steel cases, sized 46mm, and dials with an unnoticeable primer grey color scheme.

Two versions introduced, are available in a limited edition of 500 items. The Bell & Ross Commando BR 01-96 demonstrates the hours, minutes and sweep seconds, alongside with a large date display, governed by means of the winding crown.

The BR 01-97 offers a conventional date display, featuring, however, a circular power reserve indicator meant to inform about the degree of operating power left in the spring barrel.

These two Bell & Ross Commando timepieces incorporate ETA base calibers, which boast approximately a 42-hour power reserve.

Anti-reflective flat sapphire crystals, black superluminova-coated hands, as well as bold hour and minute scales, ensure perfect readability no matter how much light is available. The special dials are complemented by Bell & Ross matching straps made of grey rubber and powder coated buckles.

Similar to other Bell & Ross BR 01 versions, the Commandos provide 100-meter water resistance. Straps on these timepieces can be replaced by their synthetic canvas or leather alternatives.

Look through a fine range of Bell & Ross watches:

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The Bell&Ross INSTRUMENT watches enjoy great demand as highly legible, precise and functional timekeeping companions inspired by aircraft cockpit instrument panels.

The INSTRUMENT BR 01 watch is inspired by 1970s aircraft cockpit on-board instruments. The INSTRUMENT BR 03 Type Aviation reflects the highly advanced watchmaking technologies. It accommodates a multi-function movement and inspired by the 2000s highly advanced aircraft cockpits.

The new Bell & Ross INSTRUMENT BR HERITAGE watches feature the design clues suggested by the 1940s military aircraft instruments. The timepieces, reflecting the brand’s rich history, incorporate the most modern techniques.
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Aeronautical instruments are highly appreciated for their great reliability, readability, and performance. Keeping in mind these outstanding characteristics, Bell & Ross designers worked hard to recreate a cockpit dashboard clock as a wristwatch and the brand’s most successful Instrument collection was born.

Now, Bell & Ross introduces the Instrument BR 01 Airborne. The unique watch has been inspired by a historical military symbol. The watch pays tribute to military paratroopers, and, in particular, to those courageous men who struggled in the US Airborne divisions, known as one of the toughest army corps.

The BR 01 Airborne watch represents a kind of talisman. The timepiece will be available in a limited edition of 500 pieces.
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Along with the other world famous watchmakers, unveiling their exclusive watches for the Only Watch 2009 charity auction, Bell & Ross has introduced an exceptional singular model of its novel BR 01 Airborne timepiece, formally bestowed with the Airborne ONE name.

The exceptional skull & crossbones theme of the BR 01 Airborne pays homage to the heroic Allied paratroopers of World War II. A spectacular alteration of black and white brilliant-cut diamonds against the carbon-blackened square case made of stainless steel decorates this very interpretation.

To be made totally exclusive, this model is complemented by a strap manufactured from galuchat leather.

The Only Watch 2009 auction, planned to take place in Monte Carlo on September 24th and to be run for the third time, will present an assemblage of excellent luxury watches. The auction in question is aimed at obtaining funds for Duchenne Muscular Dystrophy, a severe form of muscular dystrophy that mainly affects male children.

According to Bell & Ross, the novel BR 01 Airborne watch, which is a homage to the courage shown under the war conditions, perfectly symbolizes people’s daily fighting with this debilitating genetic disorder.

Only Watch 2009 is scheduled to be held in Monte Carlo on September 24th, in concert with the Monaco Yacht Show. The Bell & Ross BR 01 Airborne ONE watch, alongside with the pieces unveiled by thirty-three other renowned watch brands, will be auctioned without a reserve.

All funds raised will be donated to an organization, involved in Duchenne Muscular Dystrophy research project.

Prior to the auction the timepieces will go on a world tour under the auspices of Osvaldo Patrizzi of Patrizzi & Co Auctioneers. The items will be exhibited for admiring sessions in Shanghai, Geneva, London, New York, and Milan.


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The Chief of Staff of the French Air Force has asked Bell & Ross to create a symbolic and functional timepiece that would correspond to the specific demands of the fighter pilots.

As a result, the brand has unveiled two special limited edition watches, 250 pieces each, in a steel case version and a carbon finish steel case version.

Devoted to the development of high performance timekeeping instruments, Bell & Ross has managed to create a made-to-order instrument, a special tool for fighter pilots. The highly functional watch proudly reveals the colors of the French Air Force, dubbed the Instrument BR 03 Type Aviation.

The professional timekeeping instrument, developed to meet the specific needs of Air Force pilots, reflects the fundamental principles of the brand. It is characterized by utmost readability provided by the digital and analogical display. The remarkable precision is guaranteed by a reliable quartz movement. The multifunctional watch incorporates a bidirectional rotating bezel and boasts 100-meter water resistance.

The Chief of staff of the French Air Force was presented with the first Bell & Ross Instrument BR 03 Type Aviation at an official ceremony. This month the timepiece will also be available for the general public.
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The dial of the Bell & Ross watch shows off four counters arranged in a cross and featuring contrasting colors:the hours are presented in a counter at 12 o’clock (while the minutes are indicated by the central hand);the 120-hour power reserve indicator is found at at 9 o’clock;the trust index is positioned at 3 o’clock;the Tourbillon highlights the dial in an aperture at 6 o'clock.The hands, numbers and index are coated with white, photo-luminescent material, creating a distinctive contrast with the black dial to guarantee optimum readability under any light conditions. read more

Today, on June 9th, 2009 Bell & Ross has officially released its BR 01 Airborne watches at a prestigious fashion and style boutique - Colette, located on rue Saint-Honoré in Paris.

The collection coming with two diamond-set interpretations will be up for an exclusive sale at Colette's for the week starting with the release of today.

In the center of Parisian grand shopping district people can see the BR 01 opened to view through the Colette's main store window.

The Bell & Ross BR 01 Airborne timepiece in Paris has been released shortly after the June 6th meeting between French President Nicolas Sarkozy and U.S. President Barack Obama, held in commemoration of the 65th Anniversary of the D-Day Invasion by Allied forces in Normandy.

Presented for the first time at Baselworld 2009, this timepiece is a tribute to courage of Allied paratroopers during World War II, especially those of the US Airborne divisions.


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The new Bell & Ross BR 01 Tourbillon bears a mysterious name of 'Phantom'. It is available in a limited number of 18 pieces.

The black carbon fiber dial features the hands and indexes coated in photo-luminescent substance to provide perfect time readability even in the night darkness. Almost unscratchable, its coating is glass bead blasted titane with Diamond Like Carbon.

The Bell & Ross Phantom, with 46-mm case, is equipped with the BR01 Tourbillon movement with carbon fibre mainplates and black gold tourbillon carriage.

Here are the watch's functions: hours, minutes, 120 hour power reserve indicator, and trust index. The Bell & Ross watch boasts 100-meter water-resistance. read more

For lovers of precious stones, Bell & Ross has created a version with a steel bezel paved with diamonds.The pure dial of the BR-S Ceramic watches is completed with transferred or appliqué figures and indexes, as well as originally-shaped hour and minute hands, half-filled with luminous material for perfect visibility. read more

Bell & Ross has equipped Michel Fournier in his search for the extreme. The brand is famous for having achieved a world record with its Hydromax model providing water-resistance at 11,100 meters. Now Bell & Ross has partnered with Michel Fournier trying to beat the altitude world record for a sky dive with a 40,000 meter (equal to 130,000 feet or nearly 25 mile) jump.

On May 26th, 4.30am local time in Canada, in North Battleford, Canada, Michel Fournier has made a stratospheric jump from the frontier of space and for the first time in history a skydiver has broken the sound barrier at a speed of 1,500 kilometers per hour (932 miles per hour).

For this record breaking jump Michel Fournier has chosen to wear the BR 02 INSTRUMENT, a blend of high technology and precision watch-making, characterized by extreme reliability. The mechanism of the watch was designed to resist extreme pressures, as well as abnormally low temperatures.
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Developed as a high-tech professional tool of optimum performance, the Bell & Ross watch demonstrates a racy, uncompromising design and a powerful identity. The design and materials of the chronograph watch have been inspired by the field of aeronautics, to provide the solidity of the case construction and supreme comfort of wearing. read more

Basing on the success of the 2007 event, the second edition of the Megeve-Monaco car rally attracted teams from all over Europe. The rally is traditionally open to exceptionally Ferrari cars but this year Maserati cars were also accepted upon special request. The second edition of the rally was a great success due to its club-like atmosphere, international meetings, a shared passion and top organization.

Organized exclusively for modern Ferraris and Maseratis, the 2008 Megeve-Monaco rally attracted a great variety of models that appeared in the period from 1986-2008, some V8 and V12, and two or four seaters.

The winners of each test received most prestigious prizes. Roger and Viviane Blomet aboard their Maserati 3200GT from Team 20 were both awarded with a Space 3 watch, presented by Bruno Bouscary, a representative from the Bell & Ross Company. It is remarkable to mention that the Blomets made up their mind to give one of the two Bell & Ross watches to the runners up, Fran and Richard McCarthy who came from England and were also driving a Maserati.
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