Baume & Mercier

Michel Nieto considers Baume & Mercier to be a ‘brand of volume’ [the Richemont Group doesn’t give individual brand statistics, but an educated guess puts Baume & Mercier’s sales at more than 200,000 watches a year]. The brand now has 300 points-of-sale around the world, 50% of which are shop-in-shops and the brand is moving into China with what Nieto calls a ‘reinvented approach’ read more

Watch company Baume and Mercier has a tradition of having celebrity ambassadors who appear in their print ads that are part of the "Baume & Mercier & Me" campaign. The 2008 ambassadors will be Teri Hatcher and Ashton Kutcher.  read more

At Baume & Mercier there was a new Classima Executives XL Automatic Chronograph. Its round stainless steel case, black dial and counters with a date aperture at 3 o’clock make the watch easily readable and a likely competitor in the price/value ratio of chronographs (see the Sports Watch article). read more

Lange & Söhne, IWC, Panerai and Baume & Mercier are integrated into the distribution structure of Richemont Japan Ltd. Yet, each company maintains its own autonomy and its own management teams read more

Matthew Cundy, who not so long ago ran Baume & Mercier in the UK, looks after the Hublot brand here and parts of the Americas. He also finds time to guide the fortunes of Kismet Mentoring, which offers watch wholesaling and retailing courses read more

After the success of the Riviera Chronograph XXL fitted on a rubber strap, the Baume & Mercier Design Studio wished to create a feminine interpretation. Far from a simple adaptation, the Riviera ‘L’ watch was totally redesigned to highlight femininity and refinement. read more

Malcolm LakinClassima Executives L Automatic Alarm/ GMTI think it is fair to say that Baume & Mercier has been a bit of a sleeping giant over the last couple of decades – despite oft quoted officials stating how healthy the brand is and how sales have hardly diminished over the years. Be that as it may, I can assure you that today, the brand that was established in 1830 has awoken, raring to go to battle and re-establish itself as a leader in the mid-priced range of Swiss watches read more

Alongside them, Baume & Mercier takes a singular approach and, hand-in-hand with its campaigns stars, donates their fee to charity. From the pursuit of credibility to the desire for notoriety The emphasis has shifted over time.  read more

In September 2007, www.baume-et-mercier.com, will take on a brand-new personality. The famous Swiss watchmaker is now placing visual images at the centre of its on-line platform. An attractive, interactive and progressive environment enables users to travel through the 177 years of brand history.  read more

There is a growing trend toward social action, as Baume & Mercier and Montblanc are demonstrating. Marie Le Berre While sponsorship today covers a host of activities, its historically favourite field, culture, is no longer at the top of the list.  read more

.. every Haute Horlogerie brand proposes a jewellery watch range, from Audemars Piguet to Zenith, from Baume & Mercier to Vacheron Constantin via Blancpain, Breguet, Girard-Perregaux, Hublot, JeanRichard, Patek Philippe .. read more

Michel Nieto (CEO of Baume & Mercier) for the first time in Beijing, Baume & Mercier had not yet officially entered the Chinese market. But in October 2006, when I met him once again in Beijing, he told me that Baume & Mercier now had more than 60 sales points in China. read more