Baume and Mercier Joins Efforts with Andy Garcia

May 20, 2010
To launch its new Baume & Mercier & Me charity campaign, the prominent Geneva-based watchmaking house has initiated its partnership with Andy Garcia.

For the whole year, this celebrity will serve as the brandís ambassador. It implies using his reputation and image within the framework of the campaign. In return, Baume & Mercier will pledge its financial support to the charities of the actorís choice.

The first campaign of the kind was carried out by the brand in 2005. The company, however, is known to share its success with those less fortunate in life for a much longer time. It was an ambition dear to Arthur Baume, son of one of the Maison Baumeís founders and director of the Baume & Co subsidiary company in London. He personally supported the cityís French hospital in the course of World War I. A chairman of the establishment, Arthur Baume was a worthy successor of his uncle Celestin Baume.

In 1920, for his deeds of charity, the French President Raymond Poincare bestowed Arthur Baume with the Legion of Honour. During World War II, the Chairman of Baume & Mercier, Constantin de Gorski, also took an active part in the activities of the Red Cross in Geneva. Since the 1920s, the watchmaker has been actively involved in various campaigns, aimed at protection of the environment and children, as well as in those devoted to important medical research.

Baume & Mercier has decided on Andy Garcia as its ambassador, since his lifestyle and values are in direct connection with the overall personality of the company. This actorís image is a true incarnation of classic elegance combined with timeless and natural presence.

Many of Andy Garciaís roles and films he directs, The Lost City in particular, represent an eloquent evidence of his commitment to the idea of historical heritage and family values. The actor has been married for 27 years and has four children.

Not only an actor, but also a producer, director and musician, this outstanding professional has won its fame due to starring in numerous films, which include The Untouchables, Black Rain, The Godfather III, as well as the Oceanís Eleven, Oceanís Twelve and Oceanís Thirteen trilogy.

As a musician and composer, he performed the title soundtracks for a number of films such as The disappearance of Garcia Lorca, Gary and Linda, as well as The Lost City.

During the campaign mentioned, Andy Garcia will wear a Baume & Mercier Classima Executives XL MOAO 8688 watch rendered in steel. This extremely elegant model proudly shows off its straight-line guilloche dial completed with Roman numerals and blued hands.

Created in harmony with the noblest watchmaking traditions, the timepiece is ideal for any occasion.

Discover a fine range of Baume & Mercier watches:

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posted by: / May 20, 2010

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