
The new Audemars Piguet facility should also respond to several objectives relating to the company's development: a controlled growth of 15 percent per year corresponding to an increase in production of 8 to 10 percent (the difference is explained by the increase in the average cost of the pieces), the strengthening of the classic and contemporary collections, and the development of a jewellery line.
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In legal circles too, voices have been raised that they no longer fully meet the legal mandate set out in trademark law. For Georges-Henri Meylan, Audemars Piguets CEO, the industrys future depends on it.
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Audemars Piguet Millenary baguette-cut diamonds collection comprises exceptional timepieces created for him and her. The watches reveal the Millenary signature oval case in radiant clothing. They are equipped with a mechanical self-winding movement, representing a perfect balance between jewelery and horology.
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