Audemars Piguet



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Time is an equation
In 2000, the master watchmakers at Audemars Piguet, drawing inspiration from three of the manufacture's early watches (a time equation dating to 1900, a perpetual calendar aligned on the 12'clock - 6 o'clock axis that dates back to 1925, and a pocket watch perpetual calendar with a time equation and a traveling hand from 1928), created the first Jules Audemars Time Equation. read more


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Behind the velvet curtain
But how can this be done?Several initiatives, all quite different from one another, have recently been launched. Above all, we think of the establishment of the Fondation pour la Haute Horlogerie (FHH), created by Franco Cologni, visionary guru of the Richemont Group, Jasmine Audemars, a shareholder in Audemars Piguet, and Gino Macaluso, owner of Girard-Perregaux. read more


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Mechanical watchmaking: everything is yet to be done
Let’s take a look… Audemars Piguet has re-invented and surpassed the Robin escapement; a system developed in 1791 but, having exceeded the technical capabilities of the era, was soon relegated to the dusty drawers of history.Seiko, pushing even farther the envelope of hybridization between the mechanical approach and the ‘tri-synchro’ escapement whose energy comes from an automatic winding device, is proposing a ‘sonnerie’ that is totally new. read more


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The contemporary glamour of Glamrock
Most notably, they were well received by the powerful Rocca group, a prestigious retailer whose flagship store on the Via Montenapoleone in Milan carries all the great brands, from Patek Philippe to Rolex, including Audemars Piguet, Jaeger-LeCoultre, and Omega among many others. This chain owns 16 stores in the best locations in Italy.  read more


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Audemars Piguet: one watch, three complications
On a quest for better sound quality, the watchmakers at Audemars Piguet have also made innovations in the system used for the strike. Contrary to classical systems, the hammer does not freely strike the gong. The rod that carries it first hits a banking pin. This rod is both rigid enough to support this action but sufficiently supple to allow the hammer to move back immediately from the gong once it is struck, thus giving the sound a better resonance. read more


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Antiquorum’s Spring auction in Geneva reaches astounding 18'392'786 CHF
Some Audemars Piguet obtained brilliant results; for instance lot 507, an Astronomic, yellow gold wristwatch with triple date estimated 22000 CHF went for 175,500 CHF and lot 506, an 18K yellow gold chronograph from 1943 estimated 50000 CHF reached 96760 CHF. read more


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What is happening to luxury?
The Rubber Royal Oak Offshore Audemars Piguet had already outdone itself in extravagance with the 'Offshore' model of its famous Royal Oak collection, but its latest ladies' model set with stones exceeds anything the traditional Swiss brand dared to propose up to now. With this piece, the brand has gone beyond its famous 'good taste'. read more


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Olivier Vaucher, master engraver: ‘investigating materials’
In fact,explains Vaucher, Audemars Piguet was my first major client. The company had just re-launched the trend for finely decorated skeleton movements, and this got us back in the saddle again, so to speak. read more


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Limited editions - a limited future?
The appeal of limited editions is spreading to the regular watch buyer who wants something that his friends can't get.ROYAL OAK OFFSHORE LADY ALINGHI CHRONOGRAPH by Audemars Piguet,stainless steel watch (37 mm) equipped with a Calibre 2385 self-winding movement. read more


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Audemars Piguet counterattacks on plastic copies
In respect of its clients and partners, it is Audemars Piguets responsibility to protect its know-how and creations. The Manufacture du Brassus is absolutely determined to continue with these actions and will take all measures necessary to fight against all producers and distributors of counterfeit versions of its models. read more


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"The America's Cup has been nothing but beneficial"
What did you personally feel when Alinghi won the Cup for the second time in a row? Georges-Henri Meylan, CEO of Audemars Piguet: The 32nd America's Cup was an extraordinary event. We were lucky enough to witness some close-fought matches between Alinghi and Emirates Team New Zealand. read more


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Learning about the brand at AP Academy
An exhaustive programme "To take just one example, its vital that our sales staff know everything there is to know about Audemars Piguet products. They must be at least as knowledgeable as the person they are serving, including when this person is a collector as is often the case," comments Isabelle Baudin-Merlotti who spent five years at the head of the brands jewellery division. read more


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What prize passion?
Not only are the rules extremely strict, the panel of five judges, all experts from the world of Swiss watchmaking, are equally intransigent. In 2007 they included outstanding personalities from the Girard-Perregaux, Jaeger-LeCoultre and Audemars Piguet Manufactures. read more


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Lange & Sohne, Audemars Piguet: masters of mechanics
In this climate, both Audemars Piguet and Lange & Sohne are especially attentive to their distribution network, with plans to open their own points of sale in strategic places. For Fabien Krone, "Wherever quality of service and a professional opinion count, we will open our own boutiques. read more


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The chronograph returns in 2007
Illustrating this return to more sober mechanisms, another time-consuming and painstaking complication, the minute repeater - a speciality at Audemars Piguet, notably with the latest Jules Audemars Jumping Hour Minute Repeater - has yet to dethrone the tourbillon as the symbol of Haute Horlogerie. Innovative materials With no ultra-complex mechanisms to get their teeth into, research and development teams have focused on materials and alloys borrowed from the aeronautic, naval and IT industries, with some major innovations to show for it.  read more


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Basel and Geneva
The Geneva show offers a calmer atmosphere than the hectic bustle of Basel and as well as the core of Richemont brands, this slick and stylish show has attracted high calibre defectors from Basel including Audemars Piguet and Girard Perregaux. As far as I am concerned the contrast between the incessantly thronged close-packed alleys between the stands at Basel, which at times resemble those of a medieval town, and the broad Haussmann like boulevards of Geneva with their bars and floral arrangements is in perfect balance. read more


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Store crazy in Moscow
Inspired, Audemars Piguet opened its own store on Kuznetsky Most, two blocks down from Stoleshnikov. Swatch Group followed on with the opening, in October this year, of an Omega boutique inside the famous GUM department store on the corner of Red Square. read more


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Watchmaking houses are sharpening their spears
In this scenario involving Rolex, the Richemont group, the brand names of the Swatch Group, Audemars Piguet, Raymond Weil and Breitling, joint action is the rule of the day. Training for Customs officers This includes increasing the awareness of Customs authorities and training their officers.  read more


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Watches, a cross between passion and investment
There are definitely brands that are frequent visitors to the auctions and the leaders, among others, are Patek Philippe, followed at a distance by Vacheron Constantin, Audemars Piguet, Cartier, Rolex, Daniel Roth, Franck Muller, Journe and a few others. There is an impression that some manufacturers create rarity in order to increase interest. read more


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Audemars Piguet and the Grand Prix of Montreux
The Royal Oak watch is a reflection of supreme proficiency of renowned Audemars Piguet master watchmakers. The Royal Oak Montreux Grand Prix 2006 chronograph serves as a perfect incarnation of an important alliance between the prominent worlds of racing and watchmaking read more









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