The collection represents a spectacular expression of dazzling artistic inspiration, distinguished by absolute seduction and supreme elegance. Every exceptional timepiece from this line features a design, which proves to be more audacious than usual. The hand-painted or gem-set watch dials are the testament to the brilliant skills of the manufacture’s craftsmen.
Developed, executed and assembled as unique or limited edition items, the Parmigiani Fleurier watches for the new Atelier collection are brought together to form an assemblage, which is notable for its richness, as well as progressive concept.
Displayed and put up for sale on special occasions only, the Atelier Collection will undertake a world exhibition tour, dotted with numerous destinations. The selected exhibition areas are located close to the company’s sales points.
Thus, the Atelier collection, reviewed by Watches.InfoNIAC.com, eloquently demonstrates its character of a true global traveler, which is even more accentuated by the display cases and furniture chosen to accompany it. The customized trunks facilitate the transportation of the pieces from the Atelier Collection, providing them with perfect environment.
In 2010, the world will see ten or more exhibitions. The tour will start in Zermatt in January. Later in February, it will move on to St-Moritz, where the exceptional Parmigiani Fleurier watches will be displayed in the course of White Turf horse racing event. The aforementioned city will be followed by Middle East, Asia and the USA.