Artya Farfalla Collection - Ode to Butterflies

Feb 01, 2011
The Swiss horological company Artya has launched its captivating Farfalla collection, to be officially unveiled at the GTE 2011 in Geneva.

Its inspiration was found in lepidopterology, a branch of zoology dealing with the most beautiful flying organisms in the insect kingdom - butterflies and moths that are kept safe under glass for observation.

Similar to the collectors, involved in this amazing hobby, the brand offers the audience a perfect chance to admire butterflies' beauty, presented under glass. In the case with the new Artya watches, it is sapphire crystal.

The creative minds within the manufacture have opted for just wings from various butterfly species and skillfully arranged them in a collage of colors. Each wing marvelously plays with the light, ensuring a unique harmonious appearance of the display.

This decorative challenge has required all the attention and virtuosity of the highly qualified masters, who utilized a special technique to create a remarkable face of each new Farfalla watch. The name of the collection means “butterfly”, when translated from Italian.

On the surface of the dial the time is reduced to the essentials: indicating hours, minutes and seconds. These functions are animated by a self-winding movement, entirely manufactured in Switzerland. It is endowed with a 42-hour power reserve.

The mechanism finds its natural home in the company’s signature “Coup de foudre” steel case, outlined by a charismatic bezel. It features a winding crown, conventionally located at 3 o’clock. The case construction is 50-meter water-resistant.

Each new Artya watch is fitted with exquisite lugs, which open into a “Crazy frog” tanned cane toad bracelet. It joins to a treated steel pin buckle. Reserved for ladies and gentlemen, the breathtaking line is granted a 24-month warranty.

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posted by: / Feb 01, 2011

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