Armin Strom, acting as Official Timing Partner of the Virgin Racing Formula One Team, will join an art project alongside Ronnie Wood, the legendary Rolling Stones guitarist. Not only a professional musician but also an artist, during 2011, the celebrity will create paintings of a Virgin Racing Formula 1 car, an Armin Strom watch, and a Virgin Racing driver’s helmet.
The Armin Strom “Art Watch” will be presented at the auction at the 2011 Only Watch exhibition and sale in Monaco.
Following the September auction, a limited edition of 25 timepieces, the same as the one created by Ronnie Wood but crafted by the watchmaking brand, will be produced and available for sale.
As for Ronnie Wood’s “Art Car” , it will be presented during the year at a number of public events as a static display. It is also expected that a replica of the car may see action in non-F1 events, including the Goodwood Festival of Speed.
Then, the Armin Strom/Virgin Racing Art Car will be auctioned to support a charity in cooperation with Christie’s at a gala event to be held in the end of 2011.
The Virgin Racing driver’s helmet will be painted to reflect a similar Art Car theme. The helmet will be worn at one of the sessions in the course of a Grand Prix Weekend in 2011.
The helmet will be also available at the auction at the Christie’s gala in the end of 2011.