Avakian First Wristwatch for Men

Sep 08, 2009
Having enjoyed tremendous success of the jewelry lines, highly demanded among international stars, the Avakian jewellery company is now joining the exclusive world of fine watchmaking.

Edmond Avakian is proud to introduce his first men’s wristwatch that was born due to collaboration with his son, Haig Avakian, the head of the company’s US operations.

The limited edition timepiece will be available just in Avakian stores. It will be premiered in the United States on 4 December to coincide with the gala opening night of the Avakian store in Beverly Hills.

It should be mentioned by Watches.InfoNIAC.com that the company has already opened its stores in Geneva, London and Moscow.

The Akakian watch demonstrates bold avant-garde design. The timepiece provides a second time zone, large date display and instantaneous date change with easy adjustment. All the functions are powered by an 11 1/2 line movement, with hand or automatic winding.

The watch will be available in a number of variations - in white gold, brown gold, black gold and pink gold. The case construction incorporates an interchangeable gold bezel that is either plain or diamond-paved.

The Akakian men’s watch reflects fine workmanship and devotion to perfection the company’s products are internationally acclaimed for. Edmond Avakian wanted to perpetuate the highly-respected family tradition and maintain the genuine Avakian style. He invited independent Swiss craftsmen to design and produce the first wristwatch of the brand.

A number of small workshops in Geneva were responsible for manufacturing the gold middle sections and the leather work for the straps. As a result, the timepiece boasts the purely Swiss design and assembly process.

Edmond Avakian joined the family business in 1976 when the company specialized in jewelry sales. Edmond Avakian had an ambitious goal to further develop and expand the business. He concentrated his attention at jewelry design and was invited to become the exclusive distributor of a few prestigious Swiss watchmaking brands.

Having arrived in Geneva in 1985, Edmond Avakian has distributed the most prestigious brands in the Swiss watchmaking industry, presently perceived as a benchmark for rare and exclusive watches. Now, Edmond Avakian unveils the first wristwatch of the brand that perfectly matches the company’s image.

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posted by: / Sep 08, 2009

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